SMBs get "sold the wrong problem" everyday and they are paying $1,000's for it.
- Steven Kelly
- Apr 29
- 1 min read
Most small and medium sized businesses don’t need a massive multi-function printer that can staple, 3-hole punch, make booklets, is capable of printing 25,000 pages per month or more, has A3 (tabloid/11" x 17") paper size capabilities and probably makes coffee.
You more likely need a standard A4 (letter and legal size capable) multi-function printer that can print, fax, copy and scan.
You need reliability.
You need reasonable operating costs.
You need reliable, local service and support.
You need something your team won’t complain about every Monday morning.
That’s it.
Somewhere along the way, “office equipment” became about specs instead of outcomes. Bigger machines. More features. Higher price tags.
But here’s the truth:
Most small and mid-sized businesses print far less than they think
50% of advanced features go unused
You’re paying for complexity you don’t need
And complexity breaks. Often.
The best setup for most SMBs?
Simple. Efficient. Right-sized.
Not overbuilt. Not overpriced.
If your printer feels like overkill… it probably is.
Stop buying for “just in case.”
Start buying for what you actually use.





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